Dark Grows the Sun

Here’s the cover of my second book, Dark Grows the Sun. It’ll be published in about a year.

That’s Odin. Those are the Norns. Or were, at least. As I’ve mentioned before, my Odin is in the process of becoming the one┬árecorded in our myths — or my interpretation of him, at least.

He’s not a kindly, wise, white-bearded old man who fades into golden sparkles on the wind. He’s got a brutal streak a mile wide. He can leap about |——| … and he has nasty, big, pointy — oh…wait…that’s something else entirely.

But, back to the cover. A few of those who I’d asked to provide their input on it had some reservations and pointed out some technical and consistency issues with respect to the art of Kinsmen Die.

And while I shared some of those reservations, here are a few reasons I went forward with this design:

  1. I liked it.
  2. The image is pretty powerful for multiple reasons. I’ll leave it at that ­čÖé
  3. I gave the artist several summaries of important scenes in the book. He chose this one and illustrated it. Even the first iteration was spot on to what happens in the book. If that was something that caught his imagination then maybe there’s merit in letting it ride — wasn’t like I had any better ideas at the time (or now, even).

I also had another reason for going with a different-looking cover:

  1. Sales of my first book are non-existent. Not unexpected but still disheartening.
    1. As an aside, a good friend of mine recently asked a pretty well-known author to provide some encouraging words to me since, as this blog shows, I’ve got a solid case of writer’s block.
    2. That author said that my writer’s block is because of those crappy book sales and that I needed to get over it. He’s right. And I’m working on it. Slowly.
  2. Why are sales of KD sales non-existent? A couple reasons, methinks:
    1. Nobody knows it exists
    2. People stumble across it and either:
      1. Aren’t drawn in by the cover
      2. Like the cover but don’t like the blurb
      3. Don’t like the whole thing.
  3. How can I can address these issues?
    1. Advertising and marketing
    2. Change the cover
    3. Change the blurb

I’ve experimented with advertising & marketing. Mediocre results likely due to it requiring a different skillset and more dedication than I have capacity for right now. I need to get more books written first.

I’m not spending the cash to change the cover of KD b/c I don’t know if that’s the issue. I’m not even reasonably certain that’s the issue. I’ve also changed the blurb a bit. But again, I don’t know where the problem is.

So, I’m going with a different cover approach on DGtS. People. Lighter. Maybe that will draw folks in. We shall see. In like a year, lol.

The main problem is awareness. And while it’d be great to invest the time and money into building awareness, I only have one book to monetize. The good folks over at the Sci-Fi and Fantasy Marketing podcast have consistently recommended:

  1. Launching an entire series at once so you have more books. Awesome if you can do it. I can’t.
  2. Marketing when you have more books b/c you can do things like “first book free” in order to generate sales of other books in the series…which I don’t have.

I tend to think they’re right.

And, this is the series I want to write. I have zero ideas for stuff outside of this Norse-inspired universe that’s rattling around in my head. Those future stories are pretty cool (imo, lol), but I’m not ready for ’em yet. Gotta get thru this 2nd book. Maybe then I jump ahead and write ’em…or maybe I stick to the plan and write book three in this series.

Dunno yet.

For now, I gotta work thru this writer’s block.